Brand systems that hold up at every size.
Logos, marks, type, color systems, packaging, social graphics, print collateral. We design the whole kit, and the guidelines so it stays consistent when other people use it.
The graphic design engagement, step by step.
Discovery
Working session, we learn the business, the customer, what should stay, what should go.
Concepts
Two distinct directions, not seventeen. Each grounded in the brief, each shippable.
Refinement
Pick a direction. We refine, you get every key application (logo, type, color) sketched.
System
Final files, guidelines, templates, asset library, all delivered, organized, named for humans.
What you get from every brand build.
No surprise invoices. No a-la-carte add-ons. This is what's included from discovery to final delivery.
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Brand discovery
Starts with a questionnaire so we come in prepped, then a working session where we dig into what you actually do and what you want it to feel like.
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Logo + wordmark
Primary lockup, secondary marks, favicon, and the rules for using each. Black/white/color variants delivered.
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Color system
Primary, secondary, semantic colors. With hex/RGB/CMYK and accessible contrast tested across the lot.
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Type system
Display + body pairing, weights, scale, when to use what. Licensing handled for foundry fonts.
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Brand guidelines
20-40 page PDF. Logo rules, voice, do/don't examples, written for non-designers to follow.
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Social + ad templates
Mocked-up templates that show the brand in action across social and ad placements, so you can see how it lives in the wild.
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Print collateral
Business cards, letterhead, signage, brochures, packaging, whatever your business actually needs.
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Asset library
Final files organized by format, named for humans. Hosted wherever your team works.
A 35-page brand kit for a garden that had a logo and not much else.
Western Kentucky Botanical Garden
The Western Kentucky Botanical Garden had a logo, but not much else holding the brand together. We built a 35-page brand guidelines kit from the ground up: core values, mission, brand voice, expanded logo variations, a full color palette, typography, four original patterns, and over 300 hand-drawn illustrations. Everything they needed to show up consistently, whether it's a sign at the entrance or a flyer for a fundraiser.
Is this right for you?
A good fit if you
- You're launching or rebranding, and need a real system, not just a logo.
- Your current brand is inconsistent across channels.
- You want guidelines other people on the team can actually follow.
- You're ready to invest in a multi-week design engagement.
Maybe not yet if you
- You need a logo by Friday for $200.
- You want a design "test" before paying, we don't do spec work.
- You want us to copy another brand's look. We build originals.
- You're not ready to retire the current brand yet.
Other ways we help.
Social media management
Strategy, content, scheduling, community. Daily presence without the headache.
Learn moreWebsite design & build
Custom-designed and built for conversion. Live in 30 days.
Learn moreDigital advertising
Meta, Google, TikTok. Real targeting, real attribution, real numbers.
Learn moreLet's talk about your project.
Tell us what you're trying to do. We'll send back a plan and a number.
Book a consultationLet's talk