Western Kentucky Botanical Garden

The Western Kentucky Botanical Garden had a logo, but not much else holding the brand together. We built a 35-page brand guidelines kit from the ground up: core values, mission, brand voice, expanded logo variations, a full color palette, typography, four original patterns, and over 300 hand-drawn illustrations. Everything they needed to show up consistently, whether it's a sign at the entrance or a flyer for a fundraiser.

From there, we redesigned their website from scratch. The old site didn't reflect what The Garden had become, especially after the WeatherBerry acquisition and their Non-Profit of the Year recognition. The new site matches the identity we built and gives visitors, members, and donors a reason to stay and explore.