Big Whiskey's American Restaurant & Bar

Big Whiskey's was opening its first Owensboro location, and the franchise owners wanted more than a corporate rollout. They needed a marketing partner who could take a national brand and make it feel like it belonged here. M Squared came on a full year before the doors opened, building everything from billboards and menus to the business cards the staff would hand out on day one.

We flew to Missouri, sat down with the corporate team, and walked away with their CMO calling us the most prepared team they'd ever worked with. From there, we owned every local touchpoint the Big Whiskey's name went on: food photography, interior shoots, social campaigns, digital ads, mailers, merch, and video. The grand opening packed the house, and the restaurant has become exactly what Owensboro needed: great food, good events, and a spot that feels like it's always been here.