Parlor Doughnuts

Parlor Doughnuts is a franchise with 55 locations across 14 states. The product speaks for itself. But a great doughnut doesn't automatically mean a great local following. The Owensboro location needed social content that felt less like a franchise feed and more like a place people actually wanted to follow.

We took over social media, photography, short-form video, and graphic design. The focus was making the Owensboro location feel like its own thing, not just another outpost. Views and engagement increased by over 250%.