Lance & Co. Jewelers

Lance & Co Jewelers has been family-owned in Owensboro for over 15 years, with more than 46 years of experience behind the counter. The craftsmanship was never the problem. The problem was that in a world of online retailers and chain stores, a local jeweler can get overlooked no matter how good they are.

We produced photography, video, social media content, graphic design, and digital ads. The video work ran on both social platforms and local TV. The goal was to make Lance & Co the jeweler people think of first, not just the one they happen to drive past on Frederica Street.