All projects Home Designer · Owensboro, KY

DiGiorgio Design

10,000 homes designed. Zero people knew about it. We fixed that.

DiGiorgio Design, primary cover image
Overview

Paul DiGiorgio has been designing custom homes for over 30 years. More than 10,000 homes drafted, clients across the country, and a process he's refined down to five phases, from a free discovery meeting to permit-ready construction documents. He's not an architecture firm with overhead to match. He's one guy in Owensboro who happens to be really, really good at what he does. The challenge was that nobody outside his existing network knew that.

M Squared handles Paul's full marketing operation. We built his website from the ground up, developed his brand identity, and manage his social media across Facebook and Instagram. We produce his photo and video content, handle design projects as they come up, and recently launched a paid ad campaign targeting custom home buyers in Nashville, the Florida Panhandle, and the Louisville market. The goal is straightforward: put Paul in front of people who are about to build a home and don't know he exists yet.

The work
Deliverables
  • Brand identity
  • Website design & build
  • Social media management
  • Brand photography
  • Video production
  • Graphic design
  • Digital ad campaigns
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